We prototyped a sticker creator flow to host impromptu hangouts with friends on Instagram. Winning project in NYC design competition hosted with IG designers.
3 weeks
Instagram's mission and recent backlash during COVID started a wave of petitions to make Instagram a place for friends.
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Existing behaviour and pain points
When a host is planning a hangout they have to go through the pressure of picking the right people and thinking about complex social dynamics of their group. Attendees also feel lost here with overwhelmingnees of endless messages and often tune out.
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Design principles
We formed 3 principles to guide our design decisions as a team and anchor on them throughout our process.
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Exploring surfaces that feel impromptu
After establishing our design principles, our next task was to audit Instagram's architecture and pick a surface that feels impromptu.
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3 step solution - Impromptu Hangouts
We built functional prototypes in Origami to represent the end-end flow of hosting an impromptu hangout using stickers from stories.
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The Full Design Process 🔒👨🏻💻
If you want to see the nitty gritty of research and design explorations that went into crafting this experience, reach out to me!
I normally walk people through this in an interview environment or in a coffee chat.
