Ideated the concept for AI Audio Summaries. Personal poject with emphasis on research, prototyping in Origami and user testing to solve for a new media format.
12 weeks
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RESEARCH & METHODOLOGY
Getting to the bottom of the issue
Realizing that - my first step was to address WHY no one had created a retentive product for the live audio format and I started my process by talking to users.
Competitors swooped in at the same time
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At the same time, all the incumbents used similar UX patterns to build live-audio feature into their product.
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After the pandemic, the retention rate for live audio platforms started dropping exponentially and no one had created a highly retentive product.
Clubhouse's Bumpy History
Clubhouse as a social live-audio platform gained a lot of steam during the pandemic from the likes of top celebrities and tech companies.
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CONTEXT
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The Full Design Process 🔒👨🏻💻
If you want to see the nitty gritty of research and design explorations that went into crafting this experience, reach out to me!
I normally walk people through this in an interview environment or in a coffee chat.
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CONTEXT
Clubhouse's Bumpy History
Clubhouse as a social live-audio platform gained a lot of steam during the pandemic from the likes of top celebrities and tech companies.
.
.
.
.
At the same time, all the incumbents used similar UX patterns to build live-audio feature into their product.
At the same time, all the incumbents used similar UX patterns to build live-audio feature into their product.
.
.
But after the pandemic, the retention rate for live audio platforms started dropping exponentially and no one had created a highly retentive product.
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RESEARCH METHODOLOGY
Getting to the bottom of the issue
My first step was to address why no one had created a retentive product for the live audio format. So I joined multiple rooms on the platform and just asked the users.
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PRESENT STATE OF CLUBHOUSE
The celebrities left, but friends stayed
When I got to this problem in 2022, I learnt that Clubhouse as a social platform was in weird a place where it hadn't completely died nor was it super popular - it was not like Elon or other celebrities were popping in and out of the rooms frequently. So I decided to index on the user needs of it's current state.
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PROBLEM BREAKDOWN
PROBLEM BREAKDOWN
Scoping in on live-audio browsing experience
Scoping in on live-audio browsing experience
Clubhouse makes it hard for users to quickly understand what's happening in rooms, leading to confusion when selecting or joining discussions and adding continued difficulty orienting once inside.
Clubhouse makes it hard for users to quickly understand what's happening in rooms, leading to confusion when selecting or joining discussions and adding continued difficulty orienting once inside.
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DESIGN PROCESS
DESIGN PROCESS
Phases of iterations
Phases of iterations
In my design process, I went through three phases of iterations accompanied by user testing and industry feedback at the end of each phase.
In my design process, I went through three phases of iterations accompanied by user testing and industry feedback at the end of each phase.
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SOLUTION
AI Summaries as a core part of the thumbnail
AI Summaries as a core part of the thumbnail
The elegance of my AI Summaries solution is that it provides real-time context about conversations in audio rooms, even as users enter the room. This addresses a fundamental gap in live-audio platforms by using AI to offer instant context, creating a new way to browse and experience this media format.
The elegance of my AI Summaries solution is that it provides real-time context about conversations in audio rooms, even as users enter the room. This addresses a fundamental gap in live-audio platforms by using AI to offer instant context, creating a new way to browse and experience this media format.
.
.
.
.
.
.
.
The Full Design Process 🔒👨🏻💻
If you want to see the nitty gritty of research and design explorations that went into crafting this experience, reach out to me!
I normally walk people through this in an interview environment or in a coffee chat.
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Shahvir Sarkary
© 2024
Shahvir Sarkary
© 2024