We designed a sticker to host impromptu hangouts with friends on Instagram. Winning project in NYC design competition hosted with IG designers.
3 weeks
Context
Instagram's mission has three key pillars - brands, creators and friends. But what's been happening recently there’s been backlash and started a wave of petitions to make Instagram a place for friends.
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Focus on Impromptu Events
Through a competitive audit, we found emerging trends through user research and social & event apps that narrowed our focus beyond simply “Facebook Events” on IG.
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Existing behaviour and pain points
We found that sometimes DM’s are utilized for impromptu event planning, but pose significant pain points both on the host and attendee side.
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Design principles
We formed 3 principles to guide our design decisions as a team and anchor on them throughout our process.
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Exploring surfaces that feel impromptu
After establishing our design principles, our next task was to audit Instagram's architecture and pick a surface that feels impromptu.
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Our solution for Impromptu Hangouts
We built functional prototypes in Origami to represent the end-end flow of hosting an impromptu hangout using stickers from stories.
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The Full Design Process 🔒👨🏻💻
If you want to see the nitty gritty of research and design explorations that went into crafting this experience, reach out to me!
I normally walk people through this in an interview environment or in a coffee chat.
