Clubhouse
Clubhouse

Ideated the concept for AI Audio Summaries. Individual case study showcasing my design process with emphasis on research, prototyping in Origami and user testing to solve for a new media format.

12 weeks

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RESEARCH & METHODOLOGY

Getting to the bottom of the issue

Realizing that - my first step was to address WHY no one had created a retentive product for the live audio format and I started my process by talking to users.

Image of coffee being poured into a mug
Image of coffee being poured into a mug
Image of coffee being poured into a mug
Image of coffee being poured into a mug

Competitors swooped in at the same time

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At the same time, all the incumbents used similar UX patterns to build live-audio feature into their product.

Image of coffee being poured into a mug
Image of coffee being poured into a mug

Post-hype: Retention was missing?

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After the pandemic, the retention rate for live audio platforms started dropping exponentially and no one had created a highly retentive product.

Image of coffee being poured into a mug
Image of coffee being poured into a mug

Clubhouse's Bumpy History

Clubhouse as a social live-audio platform gained a lot of steam during the pandemic from the likes of top celebrities and tech companies.

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CONTEXT

Image of coffee being poured into a mug
Image of coffee being poured into a mug

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VERSION 2

The Full Design Process 👨🏻‍💻

If you want to see the nitty gritty of research and design explorations that went into crafting this experience, reach out to me!

I normally walk people through this in an interview environment or in a coffee chat.

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CONTEXT

Clubhouse's Bumpy History

Clubhouse as a social live-audio platform gained a lot of steam during the pandemic from the likes of top celebrities and tech companies.

Image of coffee being poured into a mug

.

Competitors swooped in at the same time

At the same time, all the incumbents used similar UX patterns to build live-audio feature into their product.

Image of coffee being poured into a mug

.

.

Post-hype: Retention was missing?

After the pandemic, the retention rate for live audio platforms started dropping exponentially and no one had created a highly retentive product.

Image of coffee being poured into a mug

.

.

.

RESEARCH METHODOLOGY

Getting to the bottom of the issue

My first step was to address why no one had created a retentive product for the live audio format and I started my process by talking to users.

.

Image of coffee being poured into a mug

.

.

.

.

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PROBLEM BREAKDOWN

Scoping in on short-term issues

Clubhouse is not doing a good job of giving users a sense of what's happening in a room, making it hard for them to choose which room to join. And when they do, the experience of entering and orienting yourself is jarring.

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Image of coffee being poured into a mug
Image of coffee being poured into a mug
Image of coffee being poured into a mug

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Image of coffee being poured into a mug

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DESIGN PROCESS

Phases of iterations

In my design process, I went through three phases of iterations accompanied by user testing and industry feedback at the end of each phase.

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Image of coffee being poured into a mug

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SOLUTION

AI Summaries as a core part of the thumbnail

My concept of AI Summaries provides context about the current state of a conversation while browsing audio rooms on Clubhouse. This is something that is currently missing from all live-audio platforms and I knew that I carved a new path to browse and experience this media format!

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.

.

.

.

.

.

The Full Design Process 🔒👨🏻‍💻

If you want to see the nitty gritty of research and design explorations that went into crafting this experience, reach out to me!

I normally walk people through this in an interview environment or in a coffee chat.

.

Image of a computer and keyboard on a desk
Image of a computer and keyboard on a desk

Shahvir Sarkary

© 2024

Shahvir Sarkary

© 2024