Cameo
Cameo

Sprint project part of the Kleiner Perkins design fellowship. Worked directly with the founders of Cameo.

KP Design Challenge

VERSION 2

Long Term Strategy

Reflection

In this project, I discovered the importance of having a clear sense of design principles and using it as a guide for decision-making. I learned to separate meaningful signals from noise through research and conversations with industry experts, and I utilized lateral thinking to identify and explore a wide range of potential solutions. Through multiple cycles of iteration and a focus on craft, I experienced significant personal growth and developed a strong foundation for tackling complex problems.

There is a need for the user to find new ways in order to channel their interests through an alternative medium. Key to good recommendations is a strong interest graph and good input metrics. Clubhouse needs to be more proactive in collecting signals to give users a fresh set of recommendations.

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CONTEXT

Rethinking Autographs

Fame in the world is growing rapidly and there is a strong supply of celebrities ahead of us with emerging talent on platforms like TikTok, YouTube and Instagram.

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METHODOLOGY & INSIGHTS

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METHODOLOGY & INSIGHTS

I Cold Emailed the Founders & They Got Back!!!

I started my research process by watching multiple podcasts featuring the CEO - made notes and read up on their history in the last four years. Then I started a subreddit and audited app store + play store reviews. Here is my full research doc with data + insights 🔗


After gathering sufficient insights, I emailed the CEO about a pattern I noticed in my research.

Image of coffee being poured into a mug

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FRAMING THE PROBLEM

FRAMING THE PROBLEM

How Might We Redirect Customers When They Search and Don’t Find Their Desired Celebrity on the Platform?

How Might We Redirect Customers When They Search and Don’t Find Their Desired Celebrity on the Platform?

How Might We Redirect Customers When They Search and Don’t Find Their Desired Celebrity on the Platform?

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HYPOTHESIS

HYPOTHESIS

By improving the search discovery experience Cameo will be able to redirect users based on their interest and increase their conversion rate.

By improving the search discovery experience Cameo will be able to redirect users based on their interest and increase their conversion rate.

By improving the search discovery experience Cameo will be able to redirect users based on their interest and increase their conversion rate.

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Competitor ANALYSIS & INSPIRATION

Auditing Consumer Marketplaces

Identifying user needs and gaining inspiration from other consumer marketplaces about what users do when they don’t find what they are looking for themselves/purchasing a gift for someone else

Image of coffee being poured into a mug
Image of coffee being poured into a mug
Image of coffee being poured into a mug

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SOLUTION

Improving Discovery Through Keyword Strings To Prevent User Drop-off

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The Full Design Process 🔒👨🏻‍💻

If you want to see the nitty gritty of research and design explorations that went into crafting this experience, reach out to me!

I normally walk people through this in an interview environment or in a coffee chat.

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Image of a computer and keyboard on a desk
Image of a computer and keyboard on a desk

Shahvir Sarkary

© 2024

Shahvir Sarkary

© 2023