Sprint project part of the Kleiner Perkins design fellowship. Worked directly with the founders of Cameo.
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CONTEXT
Rethinking Autographs
Fame in the world is growing rapidly and there is a strong supply of celebrities ahead of us with emerging talent on platforms like TikTok, YouTube and Instagram.
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I Cold Emailed the Founders & They Got Back!!!
I started my research process by watching multiple podcasts featuring the CEO - made notes and read up on their history in the last four years. Then I started a subreddit and audited app store + play store reviews. Here is my full research doc with data + insights 🔗
After gathering sufficient insights, I emailed the CEO about a pattern I noticed in my research.
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Competitor ANALYSIS & INSPIRATION
Auditing Consumer Marketplaces
Identifying user needs and gaining inspiration from other consumer marketplaces about what users do when they don’t find what they are looking for themselves/purchasing a gift for someone else
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SOLUTION
Improving Discovery Through Keyword Strings To Prevent User Drop-off
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